If you are not familiar with what dunning management is, it is the process of notifying customers about failed payments. These failed payments can come from a number of factors such as expired cards, insufficient funds, temporary holds, or general declines. Alerting your customers about these issues can be an extremely effective tactic to bring back at-risk accounts and reduce churn.
Chargify allows you to easily setup dunning email notifications to notify these at-risk accounts, and recently added a Twilio integration that allows for SMS dunning notifications as well. According to Juniper Research, 90% of text messages are read in the first few minutes of delivery, which means SMS is a great way to quickly alert your customers that there is an issue with their billing.
Setting up Chargify’s Twilio integration is simple. To get started, check out the documentation: https://docs.chargify.com/sms-dunning.
Note: The Twilio integration is available to merchants on the Pro plan or higher. If you would like to test out the integration, but you do not meet this criteria, you may open a support ticket and request a one month credit for a free upgrade to the Pro plan.