by Abigail Endsley
Everyone wants a glimpse into the future, especially in SaaS. Savvy leaders understand how quickly the SaaS industry shifts and changes. As we saw just barely two years ago, large scale changes can overturn the market in the blink of an eye. Not a single person or industry was unaffected by the sudden outbreak of the 2020 pandemic, and in the year that followed thousands of SaaS businesses continued to struggle. User behavior changed overnight, and the billing and financial processes which had faithfully served these businesses for years were suddenly dragging them down.
No one wants to be caught unprepared again.
SaaS leaders are holding their breaths and asking the same question: how can we prepare for what’s coming next when we don’t know what’s coming?
We’ll help you answer that.
Announcing the 2022 Trends in Billing & Financial Operations Report.
At the end of 2021, we teamed up with SaaSOptics—the leaders in SaaS financial operations—to connect with representatives across the SaaS industry to learn about their companies’ strategies for billing and finance. We wanted to know: what did they do in 2021, and what changes are they making in 2022? Over 250 loyal customers gave us fascinating insights into how they approach these core revenue processes. From this data, we uncovered significant trends which offer a glimpse into the future of SaaS billing and finance.
What’s in the report?
Each participant answered a series of questions spanning 6 topics: funding, billing and pricing, subscription management, expense and accounting, metrics and analytics, and data infrastructure. The responses we received answer questions like:
- What are SaaS leaders’ top fundraising concerns?
- Which pricing models will dominate the market in 2022?
- How did companies adapt to recent changes in accounting standards?
- How is the industry changing in regards to data capture and usability?
Our goal with this report is to enable leaders throughout the SaaS industry to benchmark their billing and financial operations against their peers. With this knowledge in hand, you will be better equipped to face everything 2022 has in store.
Get the report now to learn what’s coming to SaaS billing and financial operations in 2022.