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Tokenization 101: What your subscription business needs to know

What do ancient Egyptians and Julius Caesar have in common? They were some of the earliest users of encryption to convert messages with sensitive information “into a form unreadable by anyone except the intended recipient.” Around 1900 BC there is evidence of Egyptians using cryptography in hieroglyphs. Caesar’s encryption was pretty basic; he took the alphabet and…

New MRR Analytics: Beautiful, Accurate Insights For Subscription Businesses

We’re extremely pleased to announce Chargify’s new Monthly Recurring Revenue (MRR) analytics. MRR is one of the most important bottom line metrics for subscription businesses. Chargify’s MRR analytics give you a crystal clear view into net MRR growth and the composition of MRR movements: New Business MRR: New paid conversions Expansion MRR: Paying customers that…

Invoice Billing Settings For Public Signup Pages

If your business provides the option of automatic billing or invoice billing for different customers, you’ll love the new signup page settings we’ve released! You can now define either “Automatic” or “Invoice” billing as the payment collection method for any public signup page. This translates into the ability to have two signup pages for any…

7 Mistakes To Avoid When Starting A Subscription Business

Over the last decade, the number of successful subscription-based businesses have been multiplying year-over-year. “Successful” can hold various meanings from billion dollar unicorns to profitable small businesses that provide a good living and quality of life for entrepreneurs. Either way, the subscription economy is here to stay and has a bright and prosperous future. If you’re…

Conversion Funnel Leaks: How to find ’em & fix ’em

In a perfect world 100% of prospects would convert. We know that isn’t the case and therefore every business loses potential customers between stages of the conversion funnel. But, excessive funnel leaks add up to a lot of lost revenue so it’s important to identify where leaks are happening so you can patch them as…

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