You have already figured out how to reach your target audience and acquire customers. And when you find something that works, it’s important to go all in and make the most of it. But businesses should never grow complacent — there is value in trying out new approaches and continuously experimenting to see what else…
Many SaaS businesses leverage some sort of free offer such as a freemium product or free trial to drive traffic, product adoption, referrals, and hopefully, more paid conversions. While free offers can be—and have been—a massive growth lever for many, the only way to know for certain is with analytics designed to watch subscribers passing…
Churn is part and parcel of running a SaaS company. Some customers won’t get enough value out of your product. Some will switch to a competitor. Some will go out of business. It’s unfortunate, but it’s also inevitable. However, you should do your best to keep churn as low as possible, because otherwise, it can…
Mailgun is a leading email service provider (ESP) that has an impressive track record of innovation, funding, acquisition, and growth since its inception. But like most startups, the road to success is paved with speed bumps and lessons learned, especially relating to optimizing operational efficiencies at scale. Today, Mailgun has grown to over 100 employees…
If your business targets customers outside of the United States, you’ve probably noticed that some of our recent features have been specifically designed for your global use cases. Releases such as our GoCardless integration for Direct Debit and Cross-Site Analytics with currency conversions are part of a bigger initiative that we refer to internally as…
Your subscription billing platform is a mission-critical part of running a subscription business because it’s the engine that drives your plans, sign-ups, subscribers, recurring revenue collection, and ongoing relationship management. But your company’s Customer Relationship Management (CRM) software can also play an important pre and post-sale role in managing these relationships. In 2014, we released…
Software as a Service was born out of the need to eliminate scalability pains that plagued the traditional software licensing model. Pains such as hardware requirements, manual updates, access limitations, and much more. Not only did SaaS remove these pains, it unearthed additional growth levers that have allowed businesses to move, adapt, and scale faster…
There is no subscription billing model that works for everyone. It’s crucial to weigh the pros and cons of each option before deciding how to charge your customers. Moreover, your pricing strategy should be based on your value metric, and different value metrics require different types of subscriptions. Let’s take a look at the seven…
The updated ASC 606 & IFRS 15 accounting standards have impacted, and continue to impact, businesses across the globe—especially for those with subscription offerings because of the many billing events that take place throughout the life of any given subscription. Even if you are not a finance-focused team member, these changes have likely affected you….
How long is a startup a startup? We found ourselves asking this question in a marketing meeting not too long ago. It came up because people regularly refer to Chargify as a startup, but our company has been around since 2009. Are we still a startup? I don’t think so. There are specific stages a software-as-a-service (SaaS)…
