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Customer Spotlight: Consulto

Shifting Tides Reveal Opportunity Having been in the web design industry since 1995, Matt Certo, co-founder of WebSolvers (a 12 person Orlando web design firm), has seen the technology landscape evolve dramatically. Back in the early days of his company, most Websites were built from scratch using Notepad. If a WebSolvers client wanted a website,…

How to Protect Your Business From Fraud Before It Happens

Last year, fraud costs businesses $8 billion. If your business accepts credit cards for payment, then you’re vulnerable to chargebacks caused by these fraudulent transactions. Setting up a fraud scoring system can help stop fraud before it starts, and save you time and money down the road. Fraud scoring is a set of operating procedures…

6 Ways Freemium Can Kill Your Startup

Many entrepreneurs offer free products to help increase their customer base and encourage consumers to buy a premium product. Called “freemium,” these free products may sound like a good marketing strategy, but it may not be entirely effective. Here are some reasons why freemium may not be the best marketing tool: Freemium makes customers hesitant…

A Quick and Dirty Guide to Product Pricing

Pricing products either online or in a store can be difficult to determine because most items have a set manufacturing overhead cost. Retailers need to find a balance so they don’t have too few customers due to overpricing or too little profit if they price their margins too low. Much of pricing boils down to…

Put Down That Credit Card! How To Spot Billing Security Perils

In January 2011, the National Retail Federation, the world’s largest retail trade organization, along with First Data Corporation released results from its latest research study. The information collected from the subjects involved evaluated the data security and fraud prevention strategies practiced at small to mid-sized retailers. In addition to shedding some light on the industry’s…

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