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6 Tips For Selling Subscriptions to Millennials…by a Millennial

sell millennials subscriptions

Businesses across all industries seem to have a complicated relationship with millennials, and subscription-based businesses are no different. Most love the buying power and brand loyalty of millennials but struggle with attracting and connecting with them as customers. Get ready to unlock the mystery — or have it unlocked for you, really. This millennial is…

How Stripe Atlas Will Impact Global Entrepreneurs

Stripe recently announced Atlas, stating that it is “a new way to start an internet business anywhere” – and we agree. Starting a business that collects revenue online requires a merchant account and a payment gateway. Businesses located in countries such as the United States, Canada, Australia, and many within the European Union may take…

How we made core values part of our DNA and why you should too

What do you stand for? It isn’t just a question you should ask on a personal level, but something a company needs to identify about itself as well. “Your company is a living, breathing organism with a distinct personality. It expresses that personality through its Values,” says Verne Harnish in his best-selling book “Scaling Up.” If…

Should Discounting Be Part of Your SaaS Pricing Strategy?

Are short-term gains worth long-term failures? Discounting SaaS products can greatly impact your revenue and consumer perception. According to double-blind studies, customers “believe that discounted items do not function as well as items at full price.” Most businesses view discounting as a standard technique to boost performance. However, negative consequences can arise, including unrealistic sales…

16 Tips to Reduce SaaS Churn from Industry Leaders

Reducing churn is mission critical for all SaaS businesses. We write about it, read about it, discuss it, test for it, and even when we’ve reduced churn we look for ways to reduce it further. In a recent content marketing meeting we realized that while there are many blogs on how to reduce churn (ours…

The 9 Elements of a Successful Welcome Email

The fact that you need to send a welcome email after signup is a no-brainer. Here’s the catch — are you making the right first impression? We hate to break it to you, but your company may be one of many who is missing a golden opportunity by not saying the right thing. By “right thing”…