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How To Build Customer Success Into Your Startup’s DNA

This is a guest post by Keri Keeling, VP of Customer Success & Operations at Bluenose. With over 12 years of experience, she has built customer success teams for SaaS vendors and companies that range in size from startup to publicly-traded. You’ve worked hard to get your first round of customers. The question at hand…now what…

Should Discounting Be Part of Your SaaS Pricing Strategy?

Are short-term gains worth long-term failures? Discounting SaaS products can greatly impact your revenue and consumer perception. According to double-blind studies, customers “believe that discounted items do not function as well as items at full price.” Most businesses view discounting as a standard technique to boost performance. However, negative consequences can arise, including unrealistic sales…

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