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Move Over Subscriptions. The Future Is Elastic And Built Around Relationships.

Over the last decade, recurring revenue has emerged as the preferred model for businesses moving beyond transactional commerce. While the first generation of recurring revenue was defined by simple subscriptions—think Netflix’s original “one-size-fits-all” $7.99 pricing or the traditional “Good, Better, Best” plans—many businesses have found static subscription offers don’t always align with customers’ needs and…

How Gravity Forms Uses Chargify To Scale More Efficiently

gravity forms chargify customer spotlight

This blog post is part of our Customer Spotlight series. Throughout the series we highlight Chargify merchants and the lessons learned as they grow their subscription-based businesses. Loved by the WordPress community at-large, Gravity Forms is praised as the “best contact form plugin” for websites powered by WordPress. Widely recognized as the industry leading WordPress form solution,…

Buy vs. Build: The Subscription Billing Iceberg Effect

We have heard it hundreds (if not thousands) of times: “But I simply need to bill my subscribers $xx/month. Why shouldn’t I just build my own logic on top of [insert gateway name]?” Although we can make a compelling argument, it doesn’t always win over prospects. Luckily, we hear back from many 2-3 months later…

SaaS Leaders Share Their Advice On Moving Upmarket To Win Enterprise Customers

In an increasingly competitive SaaS market, many companies are finding it more and more critical to move upmarket and increase Average Revenue Per Account (ARPA). Pivoting to selling to enterprise customers isn’t necessarily an easy task. With that in mind, we asked leaders of SaaS companies who have already successfully moved upmarket: “What is your #1 piece of advice for SaaS companies looking to move upmarket?” Here’s what the SaaS experts had to say about moving upmarket to target enterprise customers…

Future Proofing: How To Model SaaS Pricing For Expansion MRR

SaaS Pricing Expansion MRR

Increase MRR (Monthly Recurring Revenue). Lower CAC (Customer Acquisition Cost). Increase CLV (Customer Lifetime Value). SaaS companies will jump to make any one of those things occur, but all three…yes! Welcome to the happy consequences of Expansion MRR. Expansion MRR is an increase in Monthly Recurring Revenue created when existing paying customers upgrade or increase…

Maximize Recovered Revenue: How to improve your revenue retention strategies

Anyone involved in a subscription-based business knows failed credit card transactions happen. But, there is a window of opportunity between when the failed transaction occurs and when your company cancels the account for non-payment. During that window, it’s mission critical to communicate with your customers in order to recover revenue. That lovely window is where…

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