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How to Structure Your SaaS Pricing and Packages for Growth

Image illustrating different ways SaaS businesses can optimize their subscription billing for growth

SaaS companies are all about growth. They spend a lot of time, energy, and money on acquiring new customers and retaining the existing ones. However, they often overlook the most powerful way to increase their revenue, which is pricing optimization. According to Price Intelligently’s “The Anatomy of SaaS Pricing Strategy” report, pricing is an untapped…

Combat Churn at Every Stage of the Customer Lifecycle

Customers churning in their lifecycles

Churn is part and parcel of running a SaaS company. Some customers won’t get enough value out of your product. Some will switch to a competitor. Some will go out of business. It’s unfortunate, but it’s also inevitable. However, you should do your best to keep churn as low as possible, because otherwise, it can…

The Stages Of A SaaS Company: When To Scale For Success

How long is a startup a startup? We found ourselves asking this question in a marketing meeting not too long ago. It came up because people regularly refer to Chargify as a startup, but our company has been around since 2009. Are we still a startup? I don’t think so. There are specific stages a software-as-a-service (SaaS)…