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Combat Churn at Every Stage of the Customer Lifecycle

Customers churning in their lifecycles

Churn is part and parcel of running a SaaS company. Some customers won’t get enough value out of your product. Some will switch to a competitor. Some will go out of business. It’s unfortunate, but it’s also inevitable. However, you should do your best to keep churn as low as possible, because otherwise, it can…

The Stages Of A SaaS Company: When To Scale For Success

How long is a startup a startup? We found ourselves asking this question in a marketing meeting not too long ago. It came up because people regularly refer to Chargify as a startup, but our company has been around since 2009. Are we still a startup? I don’t think so. There are specific stages a software-as-a-service (SaaS)…

How to Sell Subscriptions: 4 Strategies for SaaS Companies

Recurring subscriptions are becoming the norm in the business world, and for good reason. Subscription services give the end user control over costs and employee access, without the cumbersome contracts. But some software-as-a-service (SaaS) companies struggle with how to sell subscriptions. To help, we’ve put together a list of the four strategies that are key…

How EdPlace Uses Chargify To Manage Both B2B & B2C Offerings

EdPlace Chargify customer spotlight

This blog post is part of our Customer Spotlight series. Throughout the series, we highlight Chargify merchants and the lessons learned as they grow their subscription-based businesses. There are approximately 8 million children being educated in the UK and 25% of those children receive additional education assistance via “private tuition” (also called “private tutors” in…

Move Over Subscriptions. The Future Is Elastic And Built Around Relationships.

Over the last decade, recurring revenue has emerged as the preferred model for businesses moving beyond transactional commerce. While the first generation of recurring revenue was defined by simple subscriptions—think Netflix’s original “one-size-fits-all” $7.99 pricing or the traditional “Good, Better, Best” plans—many businesses have found static subscription offers don’t always align with customers’ needs and…

How Gravity Forms Uses Chargify To Scale More Efficiently

gravity forms chargify customer spotlight

This blog post is part of our Customer Spotlight series. Throughout the series we highlight Chargify merchants and the lessons learned as they grow their subscription-based businesses. Loved by the WordPress community at-large, Gravity Forms is praised as the “best contact form plugin” for websites powered by WordPress. Widely recognized as the industry leading WordPress form solution,…

Buy vs. Build: The Subscription Billing Iceberg Effect

We have heard it hundreds (if not thousands) of times: “But I simply need to bill my subscribers $xx/month. Why shouldn’t I just build my own logic on top of [insert gateway name]?” Although we can make a compelling argument, it doesn’t always win over prospects. Luckily, we hear back from many 2-3 months later…