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Infographic: The Evolution of Revenue Management

Image introducing the evolution of revenue management

Revenue management. It’s a term you might be familiar with – but not necessarily in the realm of SaaS.  If you do any research on the term, you’ll find that its roots lie in the airline and hospitality industries. Historically, revenue management has described the entire system of setting prices and adjusting them based on…

The Hard Truth: Revenue Management Complexities Unique to SaaS

Image representing the three pillars of SaaS Revenue Management

Revenue management is about predicting customer behavior to maximize revenue. It’s about selling the right products at the right prices to specific markets, and since its conception in the mid-’70s, it has helped companies like British Airways, Marriott Hotels and National Car Rental thrive. One way that revenue management works in travel and hospitality is…

How to Structure Your SaaS Pricing and Packages for Growth

Image illustrating different ways SaaS businesses can optimize their subscription billing for growth

SaaS companies are all about growth. They spend a lot of time, energy, and money on acquiring new customers and retaining the existing ones. However, they often overlook the most powerful way to increase their revenue, which is pricing optimization. According to Price Intelligently’s “The Anatomy of SaaS Pricing Strategy” report, pricing is an untapped…