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How we made core values part of our DNA and why you should too

What do you stand for? It isn’t just a question you should ask on a personal level, but something a company needs to identify about itself as well. “Your company is a living, breathing organism with a distinct personality. It expresses that personality through its Values,” says Verne Harnish in his best-selling book “Scaling Up.” If…

Should Discounting Be Part of Your SaaS Pricing Strategy?

Are short-term gains worth long-term failures? Discounting SaaS products can greatly impact your revenue and consumer perception. According to double-blind studies, customers “believe that discounted items do not function as well as items at full price.” Most businesses view discounting as a standard technique to boost performance. However, negative consequences can arise, including unrealistic sales…

16 Tips to Reduce SaaS Churn from Industry Leaders

Reducing churn is mission critical for all SaaS businesses. We write about it, read about it, discuss it, test for it, and even when we’ve reduced churn we look for ways to reduce it further. In a recent content marketing meeting we realized that while there are many blogs on how to reduce churn (ours…

Subscription Business Trend Predictions for 2016

While the rest of the blog sphere is taking a look back at 2015, we’re focusing on what lies ahead for subscription-based businesses in 2016 and beyond! You may not find every item below applicable to your own subscription business. For those that do apply, preparing for where the subscription economy is headed in 2016…

Remote Work Tips From Chargify’s Distributed Team

Chargify remote work team

I recently read Buffer’s post about ditching their office and going 100% distributed. It reminded me of a great post our own Eric Farkas wrote, where he shared his experience after working remotely at Chargify for 2 years. Chargify has been a remote team since inception, and while I may be biased, a very efficient…

SaaS Customer Success: The secret to reducing churn and increasing MRR

Customer success in SaaS has gone from a buzzword to the weapon of choice to increase conversions, improve customer happiness, and decrease churn for recurring revenue businesses. It’s no wonder customer success has quickly moved from optional to mandatory for SaaS companies in a competitive marketplace. EchoSign’s founder and former CEO Jason Lemkin explains, “Client…

SaaS Freemium: How to succeed and how to fail…

Most SaaS companies adopt a free trial but these days many also find themselves muttering the  “f word”  and questioning . . . “Should we go freemium?” While freemium can propel a company to success, it can also suffocate a company’s financial and labor resources. In Chargify’s early days, we got bit by the freemium…

Twitter, Motorcycles, and Money from Mark Cuban

I’ve told this story many times in-person, and the last person said, “You should blog that!” It’s fascinating how life works sometimes. This is a short story of how billionaire Mark Cuban invested in Chargify, a small business in 2011 helping many other small businesses manage their recurring revenue customers. I will hazard a guess…

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