We process about 3 times as many subscriptions today as we did a year ago.

And while we’ve invested in much better infrastructure (3 Amazon availability zones), our infrastructure costs have fallen on a per-subscription basis.

This allows us to charge less as our merchants grow.

Lower Overage Fee on $459 Plan

Old: Our $459 plan had an overage fee of 99 cents per customer when a merchant grew past 2,000 customers. New: We’re lowering that fee to 69 cents. A merchant with 2,500 customers saves $150/mo.

New Big Plans

Old: Our $1,299 and $1,699 plans had overage fees of 21-29 cents per customer when a merchant grew past 10,000 customers.

New: We’re introducing larger plans for merchants with 10,000, 25,000, 50,000, and 100,000 customers.

Merchants with moderate-to-large numbers of customers can get their per-customer fee down to 13 cents, 10 cents, 8 cents, and even 7 cents per month. And the overage fees are the same (they used to be different).

With the new adjustments, a merchant with 15,000 customers saves $800/mo and their per-customer cost is just 13 cents per month.

And merchants with a really large number of customers (say, 50,000+) can grow on Maxio and really benefit from economies of scale, getting down to 7 cents per month.

What’s Ahead?

As we grow, we hope to broaden these price reductions.