Posts by Shayla Price

Should Discounting Be Part of Your SaaS Pricing Strategy?

Are short-term gains worth long-term failures? Discounting SaaS products can greatly impact your revenue and consumer perception. According to double-blind studies, customers “believe that discounted items do not function as well as items at full price.” Most businesses view discounting as a standard technique to boost performance. However, negative consequences can arise, including unrealistic sales…

How to Master the Recurring Revenue Model

The membership economy is growing and with it comes a shift in revenue generation and consumer demands. Adapting to these changes isn’t optional. It’s a requirement for all companies seeking to stay in business. From software to healthcare, multiple industries are adjusting from standard one-time purchases to recurring revenue models. Customers would rather subscribe to on-demand…