Posts by Lance Walley

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How to Protect Your Business From Fraud Before It Happens

Last year, fraud costs businesses $8 billion. If your business accepts credit cards for payment, then you’re vulnerable to chargebacks caused by these fraudulent transactions. Setting up a fraud scoring system can help stop fraud before it starts, and save you time and money down the road. Fraud scoring is a set of operating procedures…

6 Ways Freemium Can Kill Your Startup

Many entrepreneurs offer free products to help increase their customer base and encourage consumers to buy a premium product. Called “freemium,” these free products may sound like a good marketing strategy, but it may not be entirely effective. Here are some reasons why freemium may not be the best marketing tool: Freemium makes customers hesitant…

A Quick and Dirty Guide to Product Pricing

Pricing products either online or in a store can be difficult to determine because most items have a set manufacturing overhead cost. Retailers need to find a balance so they don’t have too few customers due to overpricing or too little profit if they price their margins too low. Much of pricing boils down to…

Put Down That Credit Card! How To Spot Billing Security Perils

In January 2011, the National Retail Federation, the world’s largest retail trade organization, along with First Data Corporation released results from its latest research study. The information collected from the subjects involved evaluated the data security and fraud prevention strategies practiced at small to mid-sized retailers. In addition to shedding some light on the industry’s…

6 Myths About Online Billing

Providing an online method of payment for your customers is only part of an effective billing process. A major online billing myth is the belief that individual payment gateways serve the same purpose as an integrated customer billing system. Online billing systems work as customer management tools. They provide a flexible suite of business intelligence…

Building vs Buying a Billing System

Unless your startup is supported entirely by advertising, you need (or will eventually need) a billing system: a way to securely and efficiently accept payment from your customers. The only question is: build it or buy it? Unfortunately, there is no “one size fits all” answer to this question – the choice is entirely dependent…

How Does Chargify Compare?

At Chargify, we are pretty active on Twitter and see a lot of tweets looking for recommendations on which recurring billing application to go with.  Whether it’s about Chargify, or our competitors, people turn to the Twitterverse for advice on which recurring billing solution is best for their business. Back when we started, Chargify was…

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