Posts by Kate Harvey

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16 Tips to Reduce SaaS Churn from Industry Leaders

Reducing churn is mission critical for all SaaS businesses. We write about it, read about it, discuss it, test for it, and even when we’ve reduced churn we look for ways to reduce it further. In a recent content marketing meeting we realized that while there are many blogs on how to reduce churn (ours…

The 9 Elements of a Successful Welcome Email

The fact that you need to send a welcome email after signup is a no-brainer. Here’s the catch — are you making the right first impression? We hate to break it to you, but your company may be one of many who is missing a golden opportunity by not saying the right thing. By “right thing”…

Subscription Business Trend Predictions for 2016

While the rest of the blog sphere is taking a look back at 2015, we’re focusing on what lies ahead for subscription-based businesses in 2016 and beyond! You may not find every item below applicable to your own subscription business. For those that do apply, preparing for where the subscription economy is headed in 2016…

SaaS Customer Success: The secret to reducing churn and increasing MRR

Customer success in SaaS has gone from a buzzword to the weapon of choice to increase conversions, improve customer happiness, and decrease churn for recurring revenue businesses. It’s no wonder customer success has quickly moved from optional to mandatory for SaaS companies in a competitive marketplace. EchoSign’s founder and former CEO Jason Lemkin explains, “Client…

SaaS Freemium: How to succeed and how to fail…

Most SaaS companies adopt a free trial but these days many also find themselves muttering the  “f word”  and questioning . . . “Should we go freemium?” While freemium can propel a company to success, it can also suffocate a company’s financial and labor resources. In Chargify’s early days, we got bit by the freemium…

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