Posts by Kate Harvey

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Conversion Funnel Leaks: How to find ’em & fix ’em

In a perfect world 100% of prospects would convert. We know that isn’t the case and therefore every business loses potential customers between stages of the conversion funnel. But, excessive funnel leaks add up to a lot of lost revenue so it’s important to identify where leaks are happening so you can patch them as…

How To Re-engage Unengaged Users Before They Cancel

Most subscription-based businesses don’t see lost customers until they churn, but those users were likely disengaging for quite some time before they cancelled outright. Are you paying attention to when users first start to slip away?   Engagement is when your customer is realizing value from your SaaS…so in my book, the biggest SaaS churn threat…

Friendly Fraud vs. Chargeback Fraud: Knowing the difference is paramount

The following is a guest post by Scott Stone, CMO at Chargeback. Chargeback is the leader in automated dispute resolution for merchants. Stone’s perspective comes from a decade in startups, mainly fintech. It’s common practice to refer to all chargebacks that aren’t true fraud as friendly fraud. However, all merchants would benefit greatly by distinguishing friendly…

The 10 Reasons SaaS Customers Churn (and How to Combat Them)

The following is a guest post by Ryan Law, CMO & co-founder of Cobloom. Cobloom is a team of marketing, sales and customer success experts that specialise in helping customer-centric SaaS companies gain traction and scale. Ready to grow your SaaS? Check out their SaaS Growth Blog. After countless hours of development, relentless marketing campaigns…

Fighting Back: 10 Ways To Prevent Recurring Billing Chargebacks

prevent recurring billing chargebacks

Many of you reading this blog weren’t even alive in 1968 when a piece of legislation passed, giving rise to something that costs businesses billions every year. That piece of legislation is the “Truth In Lending Act” (TLA) which includes the Fair Credit Billing Act that gives consumers the right to dispute and correct credit card billing errors. Don’t get…

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