Posts by Kate Harvey

Back to blog home

How To Prioritize Your SaaS Marketing Tactics For Maximum ROI [Free Template Included]

A proven template designed to prioritize your marketing efforts for maximum ROI. Stop wasting your time copying other people’s marketing tactics, and reliably get the biggest results to propel your business and career forward. The following is a guest post by Nicholas Mullen. Nick helps B2B SaaS companies increase their self-service conversion rates. Want to…

Tokenization 101: What your subscription business needs to know

What do ancient Egyptians and Julius Caesar have in common? They were some of the earliest users of encryption to convert messages with sensitive information “into a form unreadable by anyone except the intended recipient.” Around 1900 BC there is evidence of Egyptians using cryptography in hieroglyphs. Caesar’s encryption was pretty basic; he took the alphabet and…

7 Mistakes To Avoid When Starting A Subscription Business

Over the last decade, the number of successful subscription-based businesses have been multiplying year-over-year. “Successful” can hold various meanings from billion dollar unicorns to profitable small businesses that provide a good living and quality of life for entrepreneurs. Either way, the subscription economy is here to stay and has a bright and prosperous future. If you’re…

Conversion Funnel Leaks: How to find ’em & fix ’em

In a perfect world 100% of prospects would convert. We know that isn’t the case and therefore every business loses potential customers between stages of the conversion funnel. But, excessive funnel leaks add up to a lot of lost revenue so it’s important to identify where leaks are happening so you can patch them as…

How To Re-engage Unengaged Users Before They Cancel

Most subscription-based businesses don’t see lost customers until they churn, but those users were likely disengaging for quite some time before they cancelled outright. Are you paying attention to when users first start to slip away?   Engagement is when your customer is realizing value from your SaaS…so in my book, the biggest SaaS churn threat…

Friendly Fraud vs. Chargeback Fraud: Knowing the difference is paramount

The following is a guest post by Scott Stone, CMO at Chargeback. Chargeback is the leader in automated dispute resolution for merchants. Stone’s perspective comes from a decade in startups, mainly fintech. It’s common practice to refer to all chargebacks that aren’t true fraud as friendly fraud. However, all merchants would benefit greatly by distinguishing friendly…

Page 4 of 7« First...23456...Last »