Posts by Kate Harvey

Back to blog home

7 Mistakes To Avoid When Starting A Subscription Business

Over the last decade, the number of successful subscription-based businesses have been multiplying year-over-year. “Successful” can hold various meanings from billion dollar unicorns to profitable small businesses that provide a good living and quality of life for entrepreneurs. Either way, the subscription economy is here to stay and has a bright and prosperous future. If you’re…

Conversion Funnel Leaks: How to find ’em & fix ’em

In a perfect world 100% of prospects would convert. We know that isn’t the case and therefore every business loses potential customers between stages of the conversion funnel. But, excessive funnel leaks add up to a lot of lost revenue so it’s important to identify where leaks are happening so you can patch them as…

How To Re-engage Unengaged Users Before They Cancel

Most subscription-based businesses don’t see lost customers until they churn, but those users were likely disengaging for quite some time before they cancelled outright. Are you paying attention to when users first start to slip away?   Engagement is when your customer is realizing value from your SaaS…so in my book, the biggest SaaS churn threat…

Friendly Fraud vs. Chargeback Fraud: Knowing the difference is paramount

The following is a guest post by Scott Stone, CMO at Chargeback. Chargeback is the leader in automated dispute resolution for merchants. Stone’s perspective comes from a decade in startups, mainly fintech. It’s common practice to refer to all chargebacks that aren’t true fraud as friendly fraud. However, all merchants would benefit greatly by distinguishing friendly…

The 10 Reasons SaaS Customers Churn (and How to Combat Them)

The following is a guest post by Ryan Law, CMO & co-founder of Cobloom. Cobloom is a team of marketing, sales and customer success experts that specialise in helping customer-centric SaaS companies gain traction and scale. Ready to grow your SaaS? Check out their SaaS Growth Blog. After countless hours of development, relentless marketing campaigns…

Page 4 of 7« First...23456...Last »