Posts by Kate Harvey

Meet The Cats Of Chargify

Chargify cats company culture

At Chargify, we love our pets! For Take Your Dog To Work Day, we introduced you to the dogs of Chargify. While Take Your Cat To Work Day doesn’t seem to be happening in offices anytime soon (for reasons all cat owners understand), we wanted to introduce you to the cats of Chargify: “Cali is…

SaaS Leaders Share Their Advice On Moving Upmarket To Win Enterprise Customers

In an increasingly competitive SaaS market, many companies are finding it more and more critical to move upmarket and increase Average Revenue Per Account (ARPA). Pivoting to selling to enterprise customers isn’t necessarily an easy task. With that in mind, we asked leaders of SaaS companies who have already successfully moved upmarket: “What is your #1 piece of advice for SaaS companies looking to move upmarket?” Here’s what the SaaS experts had to say about moving upmarket to target enterprise customers…

From Bootstrapped Startup To Market Leader: Uncovering the secrets of PT Distinction’s success

PT Distinction SaaS Spotlight Chargify

This blog post is part of our Customer Spotlight series. Throughout the series we highlight Chargify merchants and the lessons learned as they grow their subscription-based businesses. In the world of unexpected startup stories, PT Distinction is a fantastic study. PT Distinction dominates the market as a best-in-class online personal training and coaching software solution. Along…

Future Proofing: How To Model SaaS Pricing For Expansion MRR

SaaS Pricing Expansion MRR

Increase MRR (Monthly Recurring Revenue). Lower CAC (Customer Acquisition Cost). Increase CLV (Customer Lifetime Value). SaaS companies will jump to make any one of those things occur, but all three…yes! Welcome to the happy consequences of Expansion MRR. Expansion MRR is an increase in Monthly Recurring Revenue created when existing paying customers upgrade or increase…

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