Posts by Guest Post

Combat Churn at Every Stage of the Customer Lifecycle

Customers churning in their lifecycles

Churn is part and parcel of running a SaaS company. Some customers won’t get enough value out of your product. Some will switch to a competitor. Some will go out of business. It’s unfortunate, but it’s also inevitable. However, you should do your best to keep churn as low as possible, because otherwise, it can…

How to Sell Subscriptions: 4 Strategies for SaaS Companies

Recurring subscriptions are becoming the norm in the business world, and for good reason. Subscription services give the end user control over costs and employee access, without the cumbersome contracts. But some software-as-a-service (SaaS) companies struggle with how to sell subscriptions. To help, we’ve put together a list of the four strategies that are key…

4 Major Advantages Of Annual vs. Monthly Subscription Billing

Pricing can make or break a company. A well-considered pricing strategy accounts for free trials, how much you need to charge, discounts and billing frequency—and the latter is paramount for a B2B software-as-a-service (SaaS) company. While monthly billing plans are common among B2C recurring-revenue businesses, annual billing plans offer tremendous benefits for both your company…

Holding Effective Meetings With A Distributed Team

This is a guest post by Rachel Go, who is a content strategist, SEO writer, and inbound marketer. She loves writing about remote work, productivity, and marketing strategies. Connect with her on Twitter @rgo_go or on her website. Meetings are widely regarded as a giant waste of time. Many times, everything that was said could…