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How To Prioritize Your SaaS Marketing Tactics For Maximum ROI [Free Template Included]

A proven template designed to prioritize your marketing efforts for maximum ROI. Stop wasting your time copying other people’s marketing tactics, and reliably get the biggest results to propel your business and career forward. The following is a guest post by Nicholas Mullen. Nick helps B2B SaaS companies increase their self-service conversion rates. Want to…

Coupon Restrictions Provide More Control And Flexibility

Coupon codes. Discount codes. Promo codes. Whatever you want to call them, they can be a powerful growth lever for both B2B and B2C businesses. But sometimes improper use can lead to gamification and unanticipated discounts that cost your business money. Our recent release gives merchants more control over how coupon codes can be redeemed….

Tokenization 101: What your subscription business needs to know

What do ancient Egyptians and Julius Caesar have in common? They were some of the earliest users of encryption to convert messages with sensitive information “into a form unreadable by anyone except the intended recipient.” Around 1900 BC there is evidence of Egyptians using cryptography in hieroglyphs. Caesar’s encryption was pretty basic; he took the alphabet and…

New MRR Analytics: Beautiful, Accurate Insights For Subscription Businesses

We’re extremely pleased to announce Chargify’s new Monthly Recurring Revenue (MRR) analytics. MRR is one of the most important bottom line metrics for subscription businesses. Chargify’s MRR analytics give you a crystal clear view into net MRR growth and the composition of MRR movements: New Business MRR: New paid conversions Expansion MRR: Paying customers that…

Invoice Billing Settings For Public Signup Pages

If your business provides the option of automatic billing or invoice billing for different customers, you’ll love the new signup page settings we’ve released! You can now define either “Automatic” or “Invoice” billing as the payment collection method for any public signup page. This translates into the ability to have two signup pages for any…

7 Mistakes To Avoid When Starting A Subscription Business

Over the last decade, the number of successful subscription-based businesses have been multiplying year-over-year. “Successful” can hold various meanings from billion dollar unicorns to profitable small businesses that provide a good living and quality of life for entrepreneurs. Either way, the subscription economy is here to stay and has a bright and prosperous future. If you’re…

How To Choose The Right Payment Gateway For Your Startup

Cashflow is vital for startups so it is important to select the right payment gateway from the beginning. We get it — getting paid is awesome, selecting a payment gateway…not so much. Don’t worry, we’re putting our experience to work for you. In today’s blog we’ll cover what you need to know in order to…

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