SaaS client relationships are only becoming more important as customers expect more from brands. Here’s why (and how) to shift from focusing on subscription numbers to connecting with clients.
SaaS companies are all about growth. They spend a lot of time, energy, and money on acquiring new customers and retaining the existing ones. However, they often overlook the most powerful way to increase their revenue, which is pricing optimization. According to Price Intelligently’s “The Anatomy of SaaS Pricing Strategy” report, pricing is an untapped…
A 3% tax might not sound like a big deal, but it’s got some big tech companies (and the White House) pretty riled up. Last month, the French Senate passed a new law charging tech giants a 3% digital tax on all revenues earned within France—and it all went downhill from there. Amazon is against…
Welcome to the Subscription Rockstars series! In this series, we will take a closer look at wildly successful companies to better understand how they got to where they are today. We will analyze both their mistakes and their victories to draw lessons that you can apply to your business. And, of course, we will pay special attention…
If you sell a product or service online, you’ve likely heard of the second Payment Services Directive (PSD2) that takes effect in the EU on September 14, 2019. Unless you enjoy stressful situations, we urge all businesses to start their preparation planning sooner rather than later—even those that are not immediately impacted. Failing to understand…
Growing a SaaS company is an uphill battle, but it shouldn’t be impossible. Are you pouring resources into your business, but not making any progress? It might not be you. It might be your subscription model. But how do you know if your current subscription model is working or failing? We’ll cover the three most…
You have already figured out how to reach your target audience and acquire customers. And when you find something that works, it’s important to go all in and make the most of it. But businesses should never grow complacent — there is value in trying out new approaches and continuously experimenting to see what else…
Many SaaS businesses leverage some sort of free offer such as a freemium product or free trial to drive traffic, product adoption, referrals, and hopefully, more paid conversions. While free offers can be—and have been—a massive growth lever for many, the only way to know for certain is with analytics designed to watch subscribers passing…
Churn is part and parcel of running a SaaS company. Some customers won’t get enough value out of your product. Some will switch to a competitor. Some will go out of business. It’s unfortunate, but it’s also inevitable. However, you should do your best to keep churn as low as possible, because otherwise, it can…
Mailgun is a leading email service provider (ESP) that has an impressive track record of innovation, funding, acquisition, and growth since its inception. But like most startups, the road to success is paved with speed bumps and lessons learned, especially relating to optimizing operational efficiencies at scale. Today, Mailgun has grown to over 100 employees…
