Experiment with different recurring billing models to align your pricing strategy with how customers consume your products. Optimize offers for revenue growth so billing gives you a competitive edge.
Create freemium offers to drive traffic, increase adoption, and boost upsell opportunities.
Offer free or paid trial periods based on any duration of days or months.
Charge a one-time setup fee on signup
or after a trial period expires.
Configure any offer to renew annually, quarterly, monthly, or define custom periods.
Leverage targeted promotions to drive new acquisition and retain existing customers.
Add a one-time charge to any
subscription at any time.
The simplest and most common recurring billing model. Simply define the recurring price and billing frequency.
Example: A product costs $100/month or $1,000/year with an annual plan.
Usage-based pricing aligns monetization with how customers actually consume your products and services.
It also offers a vast array of scalable pricing schemes.
Bill based on the subscribed quantity such as particular the
number of user licenses/seats, number of contacts, etc.
Bill for any type of unit that resets to zero at the end of the
billing period such as minutes used or data transferred.
The simplest pricing scheme where you charge the same amount per unit, independent of quantity. Whether a customer buys one or 100 units, they will always pay the same price per unit.
Multiple price brackets where the price per unit for all units is determined by the quantity. For example, a customers pays $50/unit for 10 units or $40/unit for 15 units.
Multiple price brackets define the price at different quantity levels. For example, a customer will always pay $50/unit for the first 10 units, $40/unit for units 11-20, etc.
Multiple price brackets where pricing is based on a range instead of per unit costs. For example, the first 50 emails are free, 51-1,000 emails cost $99/month, etc.
Provide a variety of products or services and allow customers to select the desired "bundle" based on their needs.
Example: A Cable provider also offers internet and phone services that can be purchased à la carte or as bundled offers.
Associate multiple subscriptions to any single customer. This allows for unique billing scenarios where customers need to be billed for multiple subscriptions at different billing intervals.
Example: A hosting company charges $100/year for hosting and $5/month per static IP address.
A sophisticated pricing model that is based on the greater or lesser of two distinct pricing variables. Best when a price floor or ceiling needs to be established.
Example: A marketing company charges the greater of $1,000/mo or 2.0% of media spend.
Customized recurring charges for each customer. Each pricing scenario can be defined internally (set custom price) or externally (name your price).
Example: A B2B business offers an Enterprise package where pricing and features are customized based on the end customer’s needs.
Define a certain dollar or percentage amount to be billed upfront and the remaining balance is collected once the product or service is delivered.
Example: A weekly meal prep services charges 50% upfront and the remaining 50% upon delivery.
Collect a one-time upfront payment followed by recurring “maintenance and support” fees.
Example: Software costs $200 to download and $49/year for continued updates and access to support.