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Subscription Analytics & Insights

Quickly understand the health of your subscription business with
concise reporting and analytics. Turn insights into growth levers.

Monthly Recurring Revenue Movement

Recurring revenue is the lifeblood of a subscription-based business. Chargify’s MRR analytics provide a clear view into the composition of MRR movements (e.g., new business, expansion, contraction, churn, and reactivation) and net MRR growth.

And since Chargify is the system of record for your subscription customers and revenue related events, we are uniquely positioned to understand when, what, and why revenue changes are happening.

Finance Reporting

Give your finance department the granularity they need to understand revenue on a cash vs accrual basis. Dig deeper with breakdowns of revenue by:

  • Each of your products and components
  • Amount of discounts and credits applied
  • Total taxes collected
  • How much you’ve received in actual payments

Keep A Close Eye On Customer Related KPIs

A subscription business will thrive by adding new customers, decreasing churn, and increasing
lifetime value. Monitor customer related KPIs to track your install base growth.

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Customer Count

Monitor added and lost customers that make up your net movements.

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Understand what customers cancel and the impact it has on recurring revenue.

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Lifetime Value (LTV)

Predict the long-term health of customer relationships over time.

Revenue Retention Analysis

Get insights into the effectiveness of your revenue recovery strategy (a.k.a “dunning”) . Constantly optimize your efforts to maximize results. Get visibility into:

  • At-risk subscriptions that have entered dunning
  • Revenue successfully recovered
  • Revenue lost
  • Dunning effectiveness cohorts

Data Exports

Filter and sort customer, subscription, and transactional data from within Chargify’s interface. Export any view in a CSV format for deeper analysis.

All set? Let’s get started.